SkinCeuticals
Melbourne
→ SkinCeuticals’ story began in the world of academic science with a discovery that set the standard for modern antioxidant formulation. Research and evidence are at the core of its brand ethos.
Together with PIM Group and Makara Design, we built an interactive ‘PlayTable’ that travels throughout Australia. Attendees at business events are invited to touch, feel and learn about the scientific root of SkinCeuticals skincare solutions.
Experience →
We integrated sensors in the products and table to make accessing information a simple and intuitive process. By simply lifting and placing the product on the sensors to retrieve information, the learning experience becomes satisfying and motivates the users to actively seek out more across other products on the table.
Crafting a PlayTable involved careful planning to address diverse needs, such as accommodating a growing product range with different packaging sizes, ensuring durability during transportation, and optimising traffic flow to accommodate customers guests and brand ambassadors at any one time.
The strategically positioned plates facilitate smooth traffic flow at business events, allowing multiple groups of users to engage with the table simultaneously without causing disruptions.
LED strips on the table's base project the SkinCeuticals logo onto the floor, creating ambience lighting.
Experience →
As each product is placed onto the sensor relevant information is displayed on the touchscreen, providing users with scientific insights tailored to that specific product.
Image credit: PIM Group
Image credit: PIM Group
Image credit: PIM Group
We break down the information into four main categories, addressing common curiosities while highlighting the clinical papers, accompanied with imagery and videos to make learning captivating.
