The Macallan Whisky
→ We were commissioned to concept, design, build and install a bespoke interactive experience for The Macallan. It was to be initially displayed at Raffles Hotel in Singapore, but designed to be completely portable.
After conducting a feasibility study on a kinetic sculpture we proceeded to conduct a research phase, in which we fully immersed ourselves in The Macallan’s deep history, values and production processes.
The six interactive kinetic formations danced seamlessly from one to the next, each synced with a unique soundscape and lighting. From the ‘rolling hills’ and ‘winding rivers’ of The Macallan’s Speyside estate, to the distillation processes that makes The Macallan’s Scotch Whisky so special, guests were mesmerised as they travelled through each story.