ASICS Djokovic Challenge: Interactive Tennis Installation

Five digital agility drills inspired by Djokovic's footwork using projected visual markers on the court.

Formula E x Saudia: Regen3rate Mobile Racing Game

Web-based racing game that brings Formula E's complex race strategies to life.

Mastercard Soundtrack Trophies

Creating unique soundtracks for the Player of the Match across all 48 Rugby World Cup matches.

Cabra-Vale Golf Simulator

Cabra-Vale Soccer Simulator

Interactive Skateboard Ramp for adidas Sports Base

Lineball Challenge for Medibank AusOpen

Motion-tracking tennis eye-sight test.

Maccas Big Kick

Multi-player footy kicking experience.

Mastercard Beach Tennis

Data-driven art with custom racket.

Reaction wall for Pirelli AO25

Fast-paced challenge testing speed and reflexes.

Return serve game for Pirelli AO25

Motion-tracking tennis experience set in a custom 3D stadium.

Tennis racket grip challenge for Pirelli AO25

We test how quickly tennis fans can wrap the grip of a tennis racquet at the AO.

UFC Striker Challenge Melbourne

Woolies Cricket Bash

Interactive 3D gaming with an interactive cricket bat.

AFL Festival Brand Activations

From a bounce testing your aim and strength for the ClubHouse at Toyota, to a karaoke-style commentary booth featuring famous TikTok duo Shepmates.

ASICS x Novak Djokovic Interactive Tennis Court

Case study video.

Cabra-Vale Sports Simulator

The sports simulator offers game modes including soccer, rugby, and AFL.

Djokovic Challenge on Channel 7

Interactive training drill challenges that mimics Novak Djokovic's on-court movement attracts media attention.

FutureLab's Australian Open Brand Activations

Compilation of our best work in AO throughout the years.

Immersive AR car racing game

Activation for Ampol's supercar sponsorship.

Maccas Big Kick

Multi-player footy kicking experience

Mastercard Rugby World Cup Live Trophy 2019

Highlighting top moments of the game with laser etching on the orgami-inspired trophy.

Mobil1 Racer iPad Multiplayer Game

3D car racing game with up to 4 players for Mobil1.

Swisse F1 Racers

UFC Striking Challenge

Three interactive games to test your speed, strength and reaction time.

[Video] The Ultimate Personaliser Guide

Explore the comprehensive guide to personalisation strategies that enhance user experience.

adidas Skate Ramp Projection

Interactive half-pipe for adidas Sports Base Hong Kong.

adidas Speed Of Light

An interactive projection-mapped soccer tournament to welcome Juventus FC to Melbourne alongside adidas.

nudie Surfing

Ride a virtual wave and avoid obstacles by balancing on a surfboard.

FutureLabs x Seeker Agency Redefined Fan Experience at AO Pirelli’s Next-Level Activation

Pirelli activation at AO25 showed gamification is a game-changer for brand engagement once again.

Mastercard Sonic Trophy — 4x wins at the Clio Awards 2023 in Sport

Mastercard Soundtrack Trophy — FutureLabs and Octagon Win Bronze at Creative Circle Awards

The Mastercard Soundtrack Trophy has garnered recognition from prestigious award bodies in the advertising and marketing industry.

[Article] Personalisation Case Studies

In-depth analysis of successful personalisation case studies that demonstrate effective strategies.

[Other Link] Best Tools for Personalisation

A curated list of the best tools available for implementing personalisation in your projects.