ELEVEN
Australia
→Eleven, a leading Australian hair and body care brand, engaged us to digitally transform their acclaimed hair styling series into an interactive educational app.
Geared towards hair stylists seeking to improve their skills, the EDU app condenses extensive training courses into bite-sized snippets. This mobile platform allows stylists to access their training materials anytime, anywhere and apply their craft with confidence.
Approach →
The EDU app is packed with diverse collections, drawing inspiration from sources like music festivals, romantic looks and gender-neutral styles. Equipped with all the essential knowledge, stylists can stay in tune with evolving trends and effortlessly implement new styles directly on the salon floor.
Each haircut tutorial is broken down into simple steps, accompanied by text descriptions and visual references like close-up images and video snippets. These visuals spotlight techniques such as hand positioning, hair texture, and tool usage, ensuring hairstylists receive an easy yet thorough learning experience.
Collection Modern Love: Short Cut
Experience →
To accommodate all learning preferences, hairstylists have the flexibility to buy lessons either individually or as an entire curated collection. Whether you’re focusing on a specific type of cut or seeking a comprehensive set of lessons to refine overall skills, the platform caters to your needs.
