Newcastle
→ Each year, the Supercars Championship transforms the streets of Newcastle into a race track. To keep that energy going beyond the track, we worked with TGI Sport to build a digital scavenger hunt that got fans walking the circuit to unlock prizes along the way.
All Supercars fans needed was a smartphone and a keen eye: follow the interactive map, scan the QR codes around the city and earn rewards along the way.
Experience →
These became checkpoints for fans to discover — each marked with decals featuring QR codes. To guide the journey, we created an interactive map on the website showing all the QR code locations.
Initial sketches of layout options
The experience was designed to feel inviting and hassle-free, encouraging fans to jump in right away as they move around the city.
The QR codes would be simple and easy to install, and a web-based interaction guaranteed minimal friction for users and didn’t rely on a large physical footprint.
Experience →
When fans arrived at one of the secret locations on the interactive map, fans simply needed to scan the nearby QR code with their phone.
When fans arrived at one of the secret locations on the interactive map, fans simply needed to scan the nearby QR code with their phone.
