AO Play & Win

Engaging fans without needing a physical footprint and generating brand awareness through repeat participation and social content.

ASICS Djokovic Challenge: Interactive Tennis Installation

Five digital agility drills inspired by Djokovic's footwork using projected visual markers on the court.

Djokovic Challenge

Immersive PR event and cutting-edge interactive brand experience that generated massive media attention.

Rebel Moon: Immersive Trailer Experience

A Hollywood-style virtual production experience, placing sci-fi fans in personalised, shareable trailer videos with their heroes.

Taming Targets Interactive Quiz

Staff engagement with a fun multiplayer touchscreen quiz to test the knowledge of Telstra's team members.

Taycan Personal Experience

Fostering brand loyalty with an interactive, immersive journey that matched visitors with their ideal Porsche based on personal values.

The Art of Joy

Artistic data visualisation that reflects the cheers of excitement at a major sports event.

Adidas Ace Case

Interactive tennis game in a cube with a live social feed on the exterior of a prime retail location.

Adobe Batak Table and leaderboard

Engaging visitors at a tech conference with fun, fast-paced interactive gaming.

Babies R Us “Baby Name Generator”

A fun, interactive in-store tool that analysed your personality to suggest a baby name for the little one on the way.

Cabra-Vale Golf Simulator

Cabra-Vale Soccer Simulator

Chemist Warehouse Virtual Kick Game

Custom Packaging and Roadcase

We know its important to protect equipment in transit to ensure longevity. We protect our equipment and have created custom roadcases with foam padding.

Gucci Virtual Store

A virtual pop-up store that connects offline and online retail experience.

Gucci Virtual Store

Customers can scan a QR code on interactive screens to quickly purchase a luxury accessory and have it delivered to their doorstep the next morning.

Highpoint Colour Lab

Interactive Head-To-Head Soccer Game

How do you add excitement and theatre to an activity like soccer drills? This head-to-head activity used sensors, sound effects, lights and a head-to-head game format on a digital screen to test the soccer skills of event attendees.

Interactive Piano

Dance and play music by stepping on the keys. Vibrant lights underfoot made the spectacle a stand-out at Vivid Sydney.

Interactive Punching Bag

Designed and built from the ground up, these interactive punching bags were embedded with multiple sensors to measure force and accuracy. Players scored points by striking specific targets in sync with on-screen prompts, adding a fast-paced, gamified layer to the experience.

Interactive Skateboard Ramp for adidas Sports Base

Lineball Challenge for Medibank AusOpen

Motion-tracking tennis eye-sight test.

Maccas Big Kick

Multi-player footy kicking experience.

Mastercard Beach Tennis

Custom-built IOT beach tennis bats and real-time data visualisations.

Mastercard Beach Tennis

Data-driven art with custom racket.

Mercedes Truck Expo

Eye-catching touchtable app for an exhibition, showcasing the range and features of Mercedes trucks.

NAB Leap

Tourism activation and competition that used sensors in LED floor and walls. Step forward at the right time to combine letters of the winnning airport code, JFK.

New Balance interactive treadmill

Transporting runners from shopping centres to Sydney Harbour with interactive treadmills.

Reaction wall for Pirelli AO25

Fast-paced challenge testing speed and reflexes.

Return serve game for Pirelli AO25

Motion-tracking tennis experience set in a custom 3D stadium.

Swisse F1 Racers

Tennis racket grip challenge for Pirelli AO25

We test how quickly tennis fans can wrap the grip of a tennis racquet at the AO.

These piano keys illuminate when you step on them

Inbuilt sensors and LED lights made this giant 15m piano completely interactive and playable.

UFC Striker Challenge Melbourne

Wear Happy

Wolf Blass Maker's Project

Personalising wine bottles with portraits, signatures and more.

Woolies Cricket Bash

Interactive 3D gaming with an interactive cricket bat.

adidas Juventus Projections

Motion-tracker projected soccer pitch.

adidas Ultraboost 19

An aerobic interactive challenge where players had to run back and forth to collect Ultraboost points within 45 seconds for adidas Sports Base.

2020 Vision TAC Exhibition

A multisensory, interactive exhibition celebrating the road safety initiatives that TAC staff had done, and introduced new goals for the future.

AFL Festival Brand Activations

From a bounce testing your aim and strength for the ClubHouse at Toyota, to a karaoke-style commentary booth featuring famous TikTok duo Shepmates.

ASICS x Novak Djokovic Interactive Tennis Court

Case study video.

Cabra-Vale Sports Simulator

The sports simulator offers game modes including soccer, rugby, and AFL.

Cricket Australia LED Placards Case Study Video

Disney Tomorrowland VR Experience

Djokovic Challenge on Channel 7

Interactive training drill challenges that mimics Novak Djokovic's on-court movement attracts media attention.

Find the stunning mural artwork at AO23 using geolocation

One of the seven digital scanvanger challenge was to discover the beautiful mural artwork created by First Nations artist.

FutureLab's Australian Open Brand Activations

Compilation of our best work in AO throughout the years.

Geo-Decode

A web-based geolocation scavenger challenge designed to encourage people to explore the AO precinct.

Highpoint Colour Lab

Multiplayer science-themed motion-tracking game for the school holidays.

Immersive AR car racing game

Activation for Ampol's supercar sponsorship.

Maccas Big Kick

Multi-player footy kicking experience

Mastercard Breakthrough Room

360° projections, touch-sensitive walls, NFC technology, and custom voice recognition algorithms in an interactive escape room at the AO.

Mildura Langtree Mall

An immersive, interactive digital placemaking experience featuring misting poles and innovative AV light design.

Mobil1 Racer iPad Multiplayer Game

3D car racing game with up to 4 players for Mobil1.

Porsche Persona Case Study

Personalised immersive cinema experience that matched visitors with their ideal Porsche.

SkinCeuticals UV Booth

Revealing skin damage with UV lights.

Swisse F1 Racers

Technology Behind Cadbury Accessible Easter

Turning Virtual Trees Into Real Trees with AR

As part of AO Play & Win, we used AR and geolocation to help plant 100 million trees. For every AR tree planted by AO fans, Mastercard will plant a real one.

UFC Striking Challenge

Three interactive games to test your speed, strength and reaction time.

Wear Happy

A playful mix-and-match outfit installation at a shopping centre, inviting shoppers to express their personal style for the chance to win prizes.

XXXX Gold Power Play Cricket Game

adidas Skate Ramp Projection

Interactive half-pipe for adidas Sports Base Hong Kong.

adidas Speed Of Light

An interactive projection-mapped soccer tournament to welcome Juventus FC to Melbourne alongside adidas.

nudie Surfing

Ride a virtual wave and avoid obstacles by balancing on a surfboard.

3 Risk Mitigation Strategies for Brand Activations

Battle-tested techniques have been honed over decades, building creative activations for top brands and agency partners.

Brandable Products by FutureLabs: Ready for All Your Interactive Marketing Needs

FutureLabs & Seeker Agency Bring Grand Prix Racing to Life with an Immersive Brand Activation

FutureLabs Tech-Inspired Creative Agency: Full-Service for Your Marketing Campaigns

FutureLabs x Seeker Agency Redefined Fan Experience at AO Pirelli’s Next-Level Activation

How Experiential Marketing Is Transforming Sports Events

Discover how experiential marketing, digital activations and immersive technology are redefining fan engagement at sports events like AFL, NFL and soccer, featuring case studies from Nike, Red Bull, the NFL and FutureLabs.

How Sports Simulators Revolutionise Interactive Play and Brand Engagement

Inspired by Vivid: Immersive Installations from Global Festivals

Interactive Marketing — Touchscreen Experiences That Wow Your Customers

Mastercard Soundtrack Trophy — FutureLabs and Octagon Win Bronze at Creative Circle Awards

The Top 5 Technologies Transforming Sports Marketing and Activations in 2025

From AI-driven interactions to Immersive activations, these innovations are redefining how brands connect with customers.

Top 5 Immersive Dining Experiences

Our team's curated list of the latest immersive experiences in the food & beverage industry.

Why New Media Art is Captivating Audiences for Your Brands

Explore how New Media Art is shaping branding, with a case study on the Macallan kinetic sculpture.